44% of Singaporeans Would Let AI Shop for Them, But Trust Lags
Source: Fintech News SG
Nearly half of Singapore consumers would allow an AI agent to browse and purchase items on their behalf, but concerns over unauthorised transactions remain the biggest barrier to adoption.
Singapore ranks second only to China among seven markets surveyed on openness to AI shopping agents, according to agentic commerce research from Worldpay (now Global Payments). The seven-country study of 8,000 consumers found Singapore well ahead of resistant markets like France, where 53% rule out AI shopping entirely.
The key driver? Price. Singapore topped all seven markets on cost-seeking behaviour — 75% said finding the lowest price would be the main reason to use an AI shopping agent. The country also ranked highest for loyalty considerations, with 44% wanting AI to factor rewards programmes into purchase decisions. Interestingly, in Singapore it was women who led interest — bucking the gender pattern seen in Western markets.
Why it matters for Singapore: With 44% already open to agentic commerce and another 41% willing once they understand it better, Singapore is a natural early market for AI shopping agents. The 64% who worry about unauthorised purchases represent a trust gap that merchants and platforms need to close — through transparent billing, spending limits, and clear opt-in mechanisms. The agentic commerce shift could reshape how rewards programmes and pricing visibility work when the buyer is an algorithm.