Brrandom to Set Up Singapore AI Centre of Excellence in Regional Expansion Push

Brrandom, the India and Southeast Asia-headquartered AI-native marketing technology company, has announced a major expansion into Singapore and Indonesia on its third anniversary. The company will establish a Regional AI Centre of Excellence in Singapore and open new offices in Indonesia by 2027, alongside the launch of six integrated AI practice areas designed to give brands a complete AI-powered marketing stack.

The six practice areas span AI Ad Tech, AI Retail Marketing, AI Creative Lab, AI Data Analytics, AI Market Mix Modelling, and AI Agentic Systems — covering everything from programmatic advertising and real-time bidding to generative AI content creation and autonomous campaign agents. Brrandom said the expansion is backed by strategic partnerships with global leaders in large language models, autonomous agent frameworks, and enterprise AI infrastructure. The company's leadership transition saw co-founder Safder Ali expand into the COO role for Southeast Asia, while Avik Guha remains group CEO.

The move reflects a broader trend of AI-native companies planting flags in Singapore as a gateway to ASEAN. With its strong IP protection framework, deep talent pool, and government-backed AI initiatives, Singapore has become the preferred regional hub for companies building AI-first products. Brrandom's Centre of Excellence will focus on senior client leadership, AI research and development, and strategic partnerships across the region — a signal that the company sees Singapore as more than just a sales office.

Singapore's AI services market has grown rapidly, with demand for AI marketing and agentic systems accelerating as brands move beyond experimentation into full-scale deployment. Brrandom's entry adds to a crowded but fast-growing field that includes both homegrown players and international firms setting up regional AI hubs in the city-state. Co-founder and CEO Avik Guha positioned the move as a leadership play: "We are not entering these markets to participate — we are entering to lead. Our AI capabilities were built for exactly this scale, and this moment."

Why it matters for Singapore: Brrandom's decision to anchor its ASEAN AI operations in Singapore reinforces the city-state's status as the region's preferred launchpad for AI-native companies. Each new AI Centre of Excellence established here strengthens the local talent ecosystem, creates high-value jobs, and deepens Singapore's integration into the global AI supply chain. For Singapore-based businesses, it also means more competition and more choice in the AI marketing technology space — a dynamic that ultimately raises the quality bar across the board.