Meta Launches $299 AI Smart Glasses With Muse Spark, Available in Singapore
Source: CNA
Meta Platforms and EssilorLuxottica have launched a new $299 range of AI smart glasses, marking the first device from their partnership that is not tied to a Luxottica brand such as Ray-Ban or Oakley. The Meta Glasses, starting at $299 compared to last year's $800 Ray-Ban Display model,.
Meta Platforms and EssilorLuxottica have launched a new $299 range of AI smart glasses, marking the first device from their partnership that is not tied to a Luxottica brand such as Ray-Ban or Oakley. The Meta Glasses, starting at $299 compared to last year's $800 Ray-Ban Display model, are the first to ship with Meta AI powered by Muse Spark — the inaugural model from Meta's newly formed Superintelligence Labs.
The glasses come in two frame styles: a traditional rectangle and a slim oval collection co-designed with Kylie Jenner. Unlike Snap's $2,195 AR glasses, Meta's approach focuses on text display and AI interaction rather than full augmented reality overlays. The device is available in Singapore through Meta's online store and select retail partners, according to CNA. Meta holds a commanding 76.1% share of the global smart glass market, having shipped 9.6 million units last year, according to IDC data.
Muse Spark, the AI model powering the glasses, represents Meta's push beyond the large language model race toward what the company calls "personal intelligence" — wearable AI that understands context, remembers preferences, and assists with real-world tasks hands-free. The launch also intensifies competition: Google and Apple are both reportedly exploring similar smart glass devices, and Snap's recent AR glasses launch at a much higher price point positions Meta's new product as the mainstream option.
Why it matters for Singapore: The official availability of Meta's AI glasses in Singapore gives the city-state's early adopters and enterprise developers a rare chance to experiment with consumer-grade wearable AI before most Asian markets. For Singapore's growing cohort of AI-native startups and product teams, the device represents a new platform to build on — Meta's "personal intelligence" ecosystem could become a meaningful distribution channel for local AI services. The $299 price point also makes AI wearables accessible beyond early adopters, which could accelerate Singapore's already rapid AI adoption rate across consumer and enterprise segments.